by Lindsey | Apr 9, 2025 | Technology & World News
Overwolf, a gaming platform, increased its monthly programmatic revenue by 15% year on year between February and March after joining The Trade Desk’s supply channel optimization project, OpenPath, in December. The private corporation would not provide more...
by Lindsey | Apr 8, 2025 | Technology & World News
Paramount Vantage, Paramount’s ad-product unit, and Experian have formed a new partnership to supply consumers with highly targeted, data-driven advertising as well as personalized video content. Paramount Vantage will gain audience analytics through...
by Lindsey | Apr 7, 2025 | Technology & World News
This week, the government is being urged to safeguard content from artificial intelligence by hundreds of publishers, including The New York Times, The Washington Post, The Guardian, and Vox Media, the parent company of The Verge. The News/Media Alliance trade...
by Lindsey | Apr 4, 2025 | Technology & World News
Samsung Ads, Samsung Electronics’ cutting-edge advertising business, has introduced Samsung GameBreaks, a brand-new interactive ad style. Through dynamic, high-performing ad experiences, the new feature gives marketers additional ways to communicate with...
by Caila | Apr 3, 2025 | Technology & World News
In an effort to facilitate the editing of short-form videos, YouTube is introducing new tools to Shorts. According to YouTube’s release, five new tools are “coming this spring.” One of these is a redesigned video editor that offers editing...
by Caila | Apr 2, 2025 | Technology & World News
Thanks to cutting-edge tools, data-driven tactics, and novel technology, the digital advertising scene is changing quickly. Because it provides real-time engagement opportunities and precision targeting, digital audio in particular is transforming the way companies...
