Modern marketers are confronted with a confluence of quickly moving currents, some of which are thrilling and others that are less apparent. Constant upstream developments in the world of digital advertising continue to poke holes in marketers' boats, forcing them to...

Inflation in the United States fell this month to its lowest level in more than three years, adding to a string of positive economic news in the final weeks of the presidential campaign. Consumer prices increased by just 2.4% in September from the previous year, down...

News publishers are becoming more serious about avoiding the brutal brand safety tools that have been demonetizing them for years. They're accomplishing this by creating private markets of reputable news sites, which, in principle, should not create brand safety...

Form Energy, a business that is starting to create a more durable lithium battery substitute, announced $405 million in fundraising on Wednesday, marking a significant milestone. Form will be able to continue research and development and increase production at its...

The 'amazing' Apple Watch feature that can "predict" when you're unwell has people swarming to social media. Imagine having the ability to foresee when you would become ill so that you could take more vitamins and prevent a cold before it had a chance to completely...

End-to-end platforms have become popular again, unless you're Google and antitrust authorities are chasing you. Connatix and JW Player, two video monetization platforms, announced on Wednesday that they will combine to establish JWP Connatix. However, that is only a...

In less than a week, the attorneys general of three states each filed their own cases against social media giants for allegedly hurting children through sextortion, addiction, and privacy violations. Federal, state, and local governments have asked Big Tech to answer...

As Hurricane Milton hurtles toward Tampa Bay, some locals say they can't get the supplies they need to leave, especially gasoline, even though they are required to do so. Ashley Khrais is one of the people who are stuck. She lives in Holiday, Florida, which is just...

Meta said on Tuesday that it is trying a number of new generative AI tools, one of which can take still images and turn them into full-on video ads. In a different test, the aspect ratio of a movie is changed by creating the unseen pixels automatically in every frame....

Hurricane Milton is still on course to make a potentially catastrophic landfall near Tampa Bay, despite losing some of its record-breaking intensity from Monday night. The worst-case scenario for Tampa would be a track that hits the city directly or just to the north....

TikTok has tremendous cultural clout, but what about advertising dollars? Not quite there—yet. That's where Smart+ comes in: TikTok's answer to Google's Performance Max and Meta's Advantage+, AI-powered ad-buying technologies that claim to make campaign administration...

On Thursday, the National Hurricane Center is keeping an eye on two other tropical cyclones that are intensifying in the Atlantic. Although there is currently no direct threat to land from Hurricane Kirk or Tropical Storm Leslie, they could send additional rain to...

The goal of a recent experiment being conducted by a private pilot is to ultimately "discover the fate" of Malaysia Airlines flight MH370. What was the fate of MH370?Ten years have passed since the aircraft carrying 239 people on a flight from Malaysia to China...

The process of preparing an approved CTV ad creative for distribution still mostly involves manual labor, such as emails and spreadsheets. This method might be effective for linear TV, as the creative and technical requirements for commercials are more uniform across...

At midnight ET, tens of thousands of longshoremen went on strike, closing important ports on the East and Gulf coasts and obstructing the delivery of goods ranging from food to auto parts. With the holiday shopping season now approaching, businesses and logistics...

The Virginia Google ad tech antitrust trial has concluded, just three weeks after it started. (Arielle Garcia, you're free to return home! I am grateful for your assistance. Although it was anticipated that the trial would take four to six weeks, Judge Leonie Brinkema...

The lights of the Titanic explorers, who were dispatched to investigate the ship's wreckage, mysteriously went out. Some continue to explore the dark waters to get a closer look at the infamous ship, while experts continue to confound people with their strange ideas...

When Waffle House restaurants begin to close, bad weather is likely approaching. An impending international catastrophe may be signaled by an increase in pizza orders near the Pentagon. Additionally, an increase in the size of Ads.txt files is a strong indicator of an...

Does the open internet face challenges? Since 2021, the amount spent on open programmatic ads has only increased by 3%, according to stock research company Wolfe Research. Within the same time period, walled gardens have expanded by 10%. Shweta Khajuria, managing...

With no walls, Quorum is a data platform that aims to provide publishers and marketers with the same level of service as walled gardens. And they're getting closer to accomplishing it now that they have additional cash. Quorum announced on Thursday the completion of a...

CEO Mark Zuckerberg and senior officials unveiled several new products and services yesterday at the 2024 Meta Connect developer conference, aimed at enabling the massive platform's AI, mixed reality, and online content vision. Here's what the business presented at...

CEO Mark Zuckerberg unveiled a number of new AI-powered capabilities for the company's Ray-Ban partnership on Wednesday at the Meta Connect event. The addition of real-time translation through the glasses' speakers is the most intriguing feature of the lot. Meta...

With new third-party measurement of misinformation and whether/how commercial content is displayed alongside it in the app, TikTok is giving advertisers even more peace of mind. In order to provide ad partners peace of mind that their ads aren't being positioned next...

OpenAI declared on Tuesday that it will begin providing Advanced Voice Mode (AVM) to a larger group of ChatGPT's paying users. Initially available to users of ChatGPT's Plus and Teams levels, the audio capability makes ChatGPT more conversational. Customers of...