Walmart will be a critical component of NBCUniversal's live sports strategy. Today at Cannes Lions, NBCU and Walmart announced a partnership that utilizes Walmart's scale and shopper data to enable advanced audience targeting and cross-platform attribution in NBCU's...

Ad agency holding corporations are notoriously ruthless in their prioritization. These vast organizations control a significant portion of the global advertising budgets, necessitating that they allocate resources to the most significant markets while simultaneously...

In the inaugural trailer for Deliver Me From Nowhere, Bruce Springsteen is depicted by Jeremy Allen White in all his splendor. On October 24, 20th Century Studios will release the biopic film directed by writer Scott Cooper in theaters. White, who is recognized for...

Nielsen's monthly Total TV/streaming measurement revealed that in May, the proportion of streaming TV viewing surpassed the combined viewing of broadcast and cable TV for the first time since the service was founded four years ago. Streaming achieved a 44.8% share of...

Netflix users have branded a new documentary featuring real cellphone footage from the Astroworld disaster as 'crazy' and'sickening'. In November 2021, Houston, Texas, prepared for the third installment of its Astroworld music festival, which drew approximately 50,000...

It might not be an error if it seems like you view advertisements on Prime Video far more often than you used to. According to Adweek, Amazon has boosted the "ad load"—the amount of advertisements in Prime Video—to four to six minutes each hour. It was earlier...

Amazon and Roku believe that if they work together, they can increase sales of digital advertisements. By pooling their addressable audiences through Amazon's demand-side platform, the two streaming behemoths—which control the Roku Channel streaming service and the...

Who is attempting to make a spectacular debut at the Cannes Lions? (With the exception of, well, everybody.) Early on Monday morning, Roku and Amazon announced their alliance, which is expected to create the "largest authenticated TV footprint" in the United States....

The game has officially changed—and Radii+ is leading the charge. From bold content drops to weekly must-see shows, Radii+ is making major noise in the world of streaming. If you haven’t downloaded it yet, you’re already behind. Available for FREE on all your favorite...

Disney and UniversityDisney and Universal have sued Midjourney, an artificial intelligence business, in the upcoming chapter of Big Entertainment vs. Big Tech. The case concerns tools that let users create images and movies that can change well-known characters at the...

A brand-new episode of NNN with Eddie Griffin is now streaming, and trust us—you don’t want to miss this one. In this explosive new drop, Eddie dives headfirst into some of the week’s most talked-about headlines, delivering his signature unfiltered, hilarious, and...

Disney will acquire complete control of Hulu by paying Comcast's NBCUniversal around $439 million for its share of the streaming service. An appraisal process that had been going on for a few years is now over. In November 2023, Disney announced that it would pay at...

RADII+ is back with a knockout lineup of fresh content this week — bringing the beats, the boxing, and the belly laughs straight to your screen. Whether you’re in the mood to move, get motivated, or just kick back and laugh, this week’s new drops have something for...

The discussion about the demise of cinema has reached a record high since 2020 and the COVID-19 epidemic. Since there are several offenders, ranging from pointless sequels to live-action remakes, the topic of what has been destroying film has been discussed for a long...

The days of using YouTube only to watch vlogs or go on late-night rabbit holes are long gone. The platform is now making a bet on movies and television. 66% of consumers find TV or movie content on YouTube, citing a recent Looper Insights poll performed from April 16...

According to Deadline, the Walt Disney Company announced yet another wave of layoffs, laying off several hundred workers globally. The majority of the layoffs are in the Disney Entertainment division, which includes roles in TV and film marketing as well as casting...

The latest Beverage Brands TV Transparency Report was launched today by iSpot, a cross-platform TV ad measurement provider. The analysis offers a fresh perspective on consumers and a unique look into CPG beverage advertising for both alcohol and non-alcohol companies,...

Fantastic news for Texans who enjoy movies and television! The Texas House approved Senate Bill 22, which aims to boost the Texas Moving Image Industry Incentive Program's financing and attract more film and television productions to the Lone Star State. In an effort...

The second installment of Kevin Costner's anthology series "Horizon: An American Saga" features a rape scene that the stunt performer alleges was unscripted. She is suing Costner for sexual harassment, discrimination, and retaliation. According to legal documents...

Korie Robertson discussed Phil Robertson's health just days prior to his passing at the age of 79. She informed The Post last week that Phil's health was "declining very rapidly." Alzheimer's disease was among the numerous ailments that Phil encountered. Korie, 51,...

MNTN, an advertising firm that specializes in connected TV, is debuting on the New York Stock Exchange. On May 21, the organization disclosed an initial public offering (IPO) priced at $16 per share, which was the upper limit of its anticipated range. The valuation of...

The combination of Disney's live-action redo of Lilo & Stitch and Paramount's most recent Mission: Impossible film, which serves as Tom Cruise's final performance as stealth spy Ethan Hunt, is bringing July Fourth pyrotechnics to the summer box office early. The...

This morning, Walt Disney Animation Studios unveiled a new teaser trailer for Zootopia 2, the eagerly anticipated sequel to 2016's Academy Award®-winning Zootopia. The trailer reunites rookie cops Judy Hopps (voiced by Ginnifer Goodwin) and Nick Wilde (voiced by Jason...

A new application for "AI filmmaking" was proposed by Google to creators: Flow. Flow is a storytelling assist that Google describes as "built with creatives," and it is the culmination of the company's most recent announcements and developments in AI-powered services,...