Why Aren’t YouTube And TikTok Creators Going All In On AI-Generated Videos?

Making movies may be a lot of effort, so outsourcing the labor sounds appealing. And the introduction of generative AI technologies capable of producing everything from screenplays to thumbnails can be particularly appealing. However, there are reasons why creators...

View A Video Of BMW’s Color-Changing Concept Car In Action

BMW's iX Flow concept was billed as "the world's first color-changing car" at CES a year ago. At the time, the iX electric crossover's various panels could be switched between white, black, and gray. Now, for 2023, meet the upgrade: actual colors. BMW debuted the I...

Chaos and Destruction: Dead Star’s Cannibalism of Its Planetary System Is Most Far-Reaching Ever Witnessed

White dwarfs shed light on the structural disarray that results after star death. University of California, Los Angeles (UCLA) astronomers and colleagues report that the violent death throes of a nearby star caused such a severe disruption to its planetary system that...

Generative AI And The Ensuing Computer Human Whisperer

A subset of artificial intelligence called "generative AI" use algorithms to produce things like music, art, literature, and language models. Recently, Gen-AI has been dominating the news and promises to revolutionize computing. The current leader in this category is...

Why The Advertising Industry Is Changing The Definition Of Creator Versus Influencer

The distinction between influencers and creators is a topic of ongoing discussion in the creative economy and the advertising industry. There are now more methods to distinguish between the two sorts of talent as the business develops and captures a larger portion of...

Google Tells Ad Tech To Take Its Medicine And Try The Privacy Sandbox

The Chrome Privacy Sandbox, Google's laboratory bowl for testing and creating privacy-preserving ad targeting and measurement, has evolved into a tug of war rope. On one side are Google Advertising and sandbox supporters, and on the other are industry opponents, like...

Today’s Stock Market: Wall Street Sways As Declines In Technology Overwhelm Gains Elsewhere

US markets finished mixed Wednesday, with declines in Microsoft and other big-name tech stocks overshadowing advances on the rest of Wall Street. Despite the fact that the bulk of the firms in the S&P 500 climbed, the index declined 16.33 points, or 0.4%, to...

TikTok’s Battle For Brands: What It Is Like Inside And Why Some Agencies Feel Left Out

Even though inflation has slowed over the past six months, there are numerous alarming red flags today, including the price of eggs, the United States approaching its debt ceiling, and job cuts in the computer sector. Those in control of the marketing and advertising...

Meta Pulls Back From Publishers As It Shutters Facebook News In The United States And Australia

Meta has stated that in April, it will discontinue Facebook News, its dedicated news tab on the Facebook platform, in the United States and Australia. As a result, the social media behemoth will not negotiate new commercial agreements with publishers, effectively...

Ex-Google Ad Boss Builds Tracker-Free Search Engine

On Thursday, a new search engine without ads and trackers debuts in the UK, France, and Germany. Neeva was introduced in the US last year and has 600,000 users there. Creator Sridhar Ramaswamy, who spent 16 years running Google's ad business, told BBC News that he no...
Technology & News
Scams, Deepfakes, And The Paranoid Age

Scams, Deepfakes, And The Paranoid Age

Nowadays, before agreeing to a meeting request from someone she doesn't previously know, Nicole Yelland performs a thorough background investigation. Yelland, a public relations specialist for a nonprofit organization in Detroit, says she will run the individual's...

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