Meta announced on Monday that it will begin offering an ad-free version of Instagram and Facebook to European customers who pay a monthly membership fee beginning in November.

It begs the question of whether people would pay for either social network or simply abandon it.

The ad-free tier will cost €9.99 ($10.60) per month on the web or €12.99 ($13.79) per month on iOS and Android, according to the business. The cost will cover all linked accounts until March 1, when Meta will charge an extra €6 ($6.37) per account on the web and €8 ($8.49) per account on iOS and Android.

While the plans are limited to users in the European Union, the European Economic Area, and Switzerland, it’s a fascinating exercise to anticipate how people throughout the world would react to the opportunity to remove advertisements.

READ MORE: 42 Attorneys General Sue Instagram And Facebook For “Knowingly” Developing Addictive Social Media Features

It comes at a time when social media is challenging the notion that access should be free, with Elon Musk declaring his plan to charge for the use of X (previously Twitter). Because of free access, these social media networks proliferated quickly, and these ad-free tiers test whether users find enough value to pay for them. Companies such as Meta and Twitter make the great bulk of their money from advertising.

READ MORE: Meta Adds New Tools To Reels Ads On Facebook And Instagram

It’s also similar to the shift in dynamic with streaming services. Amazon is the most similar, with plans to add adverts to its platform next year while offering members the option to pay $2.99 per month to avoid the commercials. Other providers, such as Netflix and Disney+, took the opposite approach, first giving an ad-free premium tier and then offering the ad-supported version.

Customers are eager to switch to a lower-cost tier in exchange for receiving advertisements from Netflix and Disney. However, Amazon, like Meta, will be a litmus test for whether customers will pay a premium to avoid commercials or stick with the standard ad-supported experience.

READ MORE: Meta: Facebook Founder Introduces Virtual Reality Service For $7.99 Per Month

Meta’s new ad-free alternative is the outcome of a €390 million fine from the European Union’s Data Privacy Commissioner for violating the General Data Protection Regulation. Although regulators in the region continue to monitor the corporation, the tier is intended to assuage worries that it had not fully obtained agreement from customers to use their information for tailored adverts.

“In its ruling, the (Court of Justice of the European Union) CJEU expressly recognised that a subscription model, like the one we are announcing, is a valid form of consent for an ads funded service,” the business stated.

Only time will tell whether this is a token gesture, with most consumers opting for the free version, or whether many will pay a premium.

Musk, who is working on his own subscription plan for Twitter that will certainly effect everyone, is undoubtedly eager to see the results.


Download The Radiant App To Start Watching!

Web: Watch Now

LGTV™: Download

ROKU™: Download

XBox™: Download

Samsung TV™: Download

Amazon Fire TV™: Download

Android TV™: Download