You may experience a lag in loading times when attempting to watch YouTube videos while still using an ad-blocker. According to Android Authority, users have noticed slower load times on Firefox and Microsoft Edge, while some have also experienced lags on Google Chrome.

“We’ve launched an effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad-free experience. Our goal is to support a diverse ecosystem of creators globally and enable billions of people to access their favorite content on YouTube.” No matter what browser they are using, users with installed ad blockers may not see content as well,” a YouTube representative emailed Cord Cutters News.

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This seems to be the most recent move to outlaw ad-blockers made by the Google-owned video-sharing website this year.

In July, users could watch three videos on YouTube for free if they had an active ad blocker. The site would then start to censor its material after that. The video app increased its anti-ad-blocker efforts by September. Some videos were fully blacked out, according to viewers who had their ad blocker activated.

READ MORE: YouTube Is Silently Testing A Program For Purchasing Ads on YouTube Shorts

The goal of the campaign is to protect the company’s ad-generated revenue and encourage users to upgrade to YouTube Premium, the company’s premium membership.

For $13.99 a month, YouTube Premium provides viewers with an ad-free experience along with family and student options. Customers can browse YouTube Music Premium and download videos for offline viewing with a subscription.

Since the firm started preventing viewers from seeing some content by employing loophole extensions, many have expressed their displeasure. However, similar to Netflix’s crackdown on password sharing, the corporation has actually benefited from the consequences. Google reported $7.95 billion in YouTube ad income for the third quarter, up from $7.07 billion in the same period last year.


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